Global Market Insights: Why Herbal Ingredients (and Ashitaba) Are Winning in 2025
- gulixinbio
- 8月22日
- 讀畢需時 2 分鐘
Plant-based surge: the herbal market keeps expanding
The global market for herbal ingredients keeps expanding as brands pivot to plant-based, science-informed formulations. Buyers aren’t just chasing novelty; they want ingredients that bridge traditional herbal knowledge with modern processing and documentation—exactly where botanical powders perform well.
Regional demand snapshot：ASEAN / EU / JP
Regionally, ASEAN beverage and powder mixes welcome clean-label botanicals for daily wellness; the EU focuses on documentation and sustainable sourcing; Japan emphasizes tradition-aligned ingredients that fit modern convenience formats. Across all regions, the use-cases are similar: functional foods, nutrition beverages, and supplement lines (capsules/instant powders/botanical blends).
What buyers require from suppliers（bulk, COA, traceability）
For B2B procurement, three checkboxes decide the shortlist:
Bulk supply with predictable lead time,
full traceability from farm to shipment, and
complete COA / compliance set（microbiological, heavy metals, pesticide, processing specs）—plus a sustainable sourcing story that stands up to audits.
A Quick Note
Global demand for herbal ingredients keeps rising; plant-based, science-backed formulas gain market share.
ASEAN, EU, and Japan see strong growth in functional foods and supplements; tradition × innovation is key.
Key sourcing needs: bulk supply, full traceability, compliance documents/COA, and stable delivery.
Ashitaba = fiber + chalcones botanical; positioned as a superfood with both color and functional benefits.
Positioning Ashitaba：from “superfood color” to functional ingredient
Ashitaba (Angelica keiskei) positions cleanly in this context. Its natural dietary fiber and signature chalcones make it a versatile functional ingredient while its vivid green fits “superfood” blends for shakes, sachets, and bars. Low-temperature processing preserves botanical integrity; sourcing from Taiwan’s organic farms supports consistency and sustainability. For buyers, this means a single ingredient that serves both superfood branding and evidence-minded formulation needs—backed by traceable supply and audit-ready documentation.
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